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Our first ever UK cider can ‘challenge’ mainstream brands
date:Jul 11, 2012
m UK cidersartificial and astringent, and said Somersby had a more balanced taste and contained no artificial sweeteners or artificial flavours.

Darran Britton, marketing and strategy director for Carlsberg UK said: Extensive product research with cider drinkersshows that theSomersby productis significantly preferred to the market leader.

Euromonitor data sent to BeverageDaily.com shows that Heineken brand Strongbow is the clear UK market leader (21.8% market share by volume in 2011), followed

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