date:Jul 11, 2012
by Magners (8.8%), although Strongbow lost share compared with 2009 (24.3%).
Other Somersby rivals will include Halwood International-owned Lambrini with a 5.5% stake in 2011, Blackthorn (CC Group) with 3.5% and Bulmers Original (Heineken) 3.4%.
Dring added:Over recent years a number of new ciders have been brought to market, many 'served over ice,' but few challenging the mainstream ciders. Somersby provides a genuine alternative to the standard, mainstream brands.
Offsetting beer sales slu