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Our first ever UK cider can ‘challenge’ mainstream brands
date:Jul 11, 2012
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Somersby was launched in Denmark and Norway in 2008, but Dring told this publication that the brand was originally developed by Carlsberg Group for Northern Europe and not the UK.

Far from being behind the curve compared to these Scandinavian nations, the UK cider market wasmore developed and segmentedthan other European markets, she added.

Pressed as to why it had taken Carlsberg so long to launch a cider in the UK, given that Somersby is available in 22 countries, including Northern and

12/21 01:10