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Kraft seeks ‘radical and inventive’ solution to environmentally-friendly gum base challenge
date:Jul 11, 2012
In a posting on its open innovation site at kfcollaborationkitchen.com, the firm says it is looking for ingredients, formulations or technologies that could provide a like for like replacement for current chewing gum formulations with an environmentally friendly and/or sustainability advantage.

It adds: One of the challenges for the chewing gum business is to uncover a route to deliver the same consumer experience with a lower impact on the environment.

Specifically there is an interest in a

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