date:Feb 20, 2014
er cent, which is reasonable given the pressure from discount, says Arla Foods Chief Financial Officer, Frederik Lotz.
Our three global brands Arla, Castello and Lurpak - have been pressed by discount trends and private labels in 2013. All three brands are performing well on the growth markets outside the EU, but the volumes in Europe has not grown the way we wanted them to. In 2014 we will continue to focus on creating global growth with all three brands, continues Frederik Lotz.
Growth mach