date:Feb 25, 2014
conference. Jimmy Dean is one of the, if not the, strongest performers in the frozen section. It's a billion-dollar brand. And we have driven significant profitable growth, and we continue to grow market share in this space.
The frozen section in general hasn't performed quite at the standards of Jimmy Dean. We have built a loyal legion of followers. And we asked them, does Jimmy Dean have permission to go beyond breakfast? And the answer was an emphatic yes, as long as we deliver on the Jimmy