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Hillshire opening the innovation spigot
date:Feb 25, 2014
lans to focus on extending the reach of its lunch meat brands in 2014 with the introduction of Hillshire Farm Naturals, Farm Classics and Aidells lunchmeat.

Our strategy here is to compete across the big, better, best continuum, Mr. Connolly said.

The Naturals line is a clean label product targeting the high end of the market, Mr. Connolly said. The Farm Classics line falls into the value end of the equation.

Here you have large families. Moms are making sandwiches for a number of kids, Mr. C

12/24 18:41