date:Feb 25, 2014
celerating recently, he said. In addition, organic packaged salad as a percentage of the total salad category continues to grow, reaching 23% at the end of 2013. And it is expected this conversion from conventional salad to organic and premium salad will continue at about 1 to 2 points per year, in line with the historic conversion.
Within packaged salads, Earthbound will target innovation toward more category segmentation, moving from core packaged salads like baby spinach to items like kale.