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Coles’ new campaign features British links
date:Jul 12, 2012
the original Coles advertising campaign that featured the jingle.
This is the second time that Big Red Agency has recruited a prominent British performer for a Coles advertisement. Earlier this year, English comedian and actor Dawn French promoted Coles my5 Flybuys campaign.
The new Coles campaign comes at a time when its rival supermarket Woolworths is plugging its Aussieness, having recently changed its slogan to Australias Fresh Food People.
Many of the key personnel in the Coles management

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