date:Mar 04, 2014
. The new product will bear a prominent non-G.M.O. label and be offered for the same price as the original spread.
Consumers are communicating strong desire for more transparency in their food ingredients, and that is leading to a growing demand for non-G.M.O. products, said Stephen Hughes, chairman and chief executive officer of Boulder Brands. Consumers favor healthier, less processed foods with simpler ingredients. They think what we put in our food matters, and frankly, the same applies to