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Red Bull hopes new ‘Total Zero’ variant will give it wings after analysts warn of limited portfo
date:May 10, 2012
rink category growing to $8.9bn by 2016 (64.3% growth,the company said.




Threats to energy drinks



But IBISWorld analyst Agata Kaczanowska predicted in Novermber that energy drink sales $2bn US in 2011 wouldslow significantlyover the next five years due to market saturation.


Regulators were cracking down on product marketing, she added, while new products such as energy pills and relaxation drinks promoting a calmer method for people to retain focus at work were increasing competition

12/19 21:07