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Red Bull hopes new ‘Total Zero’ variant will give it wings after analysts warn of limited portfo
date:May 10, 2012
within this industry segment.


Euromonitor noted that Red Bull outperformed the overall soft drinks market in 2010-11, but warned that Red Bull had to remain relevant to its core audience (retaining its edgy image with them), which was increasingly difficult given its status as a major global brand with mass-market success.


New market entrants may become more attractive to the new generation of young consumers who want to be different and for whom the mass-market Red Bull may no longer be coo

12/19 19:32