date:Mar 06, 2014
t two types of innovation. Sustained innovation may involve launching a product and continuing to improve the product. Sustained innovation, however, may leave untapped customers at the bottom end of a market, he said.
Disruptive innovation may reach the bottom end of a market. Mr. Watson gave the example of the Model T. Henry Ford mass produced the automobile and made it affordable for more people, including people at the bottom end of the market.
Disruptive innovations are risky, he said, bu