date:Mar 10, 2014
launched.
In buying Wish-Bone from Unilever last October, Pinnacle recognized unique synergy benefits, including marketing opportunities to co-promote the brand with its Birds Eye portfolio of frozen vegetables.
I think Wish-Bone is a great example of that, our criteria for an acquisition actually happening and then how we are seeing this integrated in plans that we have for and especially in the second half of 2014, Mr. Gamgort said. I think it also gives us confidence that this is the right