date:Mar 10, 2014
The Kroger Co.s Simple Truth line of products is proving to be a success story. Launched in September 2012, the company said recently that sales have grown at an astonishing pace.
Simple Truth continues to grow at an astonishing pace, and we now expect it to reach billion-dollar brand status by the end of fiscal year 14, said Mark Ellis, president and chief operating officer, during a March 6 conference call to discuss the companys latest earnings release.
Mr. Ellis noted that Kroger added mor