date:Mar 12, 2014
ory will return to a single-digit growth rate in 2015.
Mr. Vitales optimism in the R.-T.-E. cereal category going forward prompted one analyst to note that its a comment that a lot of bigger cereal players have been loath to make on their own.
Mr. Vitale responded, Well, our sense is that theres an emergence of leadership from General Mills and Kelloggs to refocus on their base business that will bring consumers back into the category. The category has certainly undergone some demand shocks in