date:Mar 12, 2014
the last three to five years, whether its Greek yogurt or Q.S.R.s or low-carb, it has gone through a shift. We believe that that shift is nearer the end than the beginning, and that on the other side of that shift is a growth rate that corresponds to household formation, population growth, low single digits, and that a large part of that assumption is predicated upon the effectiveness of the category leaders, which we see re-emerging.