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Challenge posed by mistrust of online food nutrition information
date:Jul 13, 2012
A survey conducted by Melbournes RMIT University and not-for-profit standards organisation, GS1 Australia, quizzed consumers about the information they seek when shopping for food products and the channels they trust to deliver this information. Traditional printed materials were consistently the most trusted medium of product information for the surveyed consumers.
When sourcing general product information, most consumers said they placed their trust in printed labels (64%), and printed brochur

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