date:Mar 17, 2014
ers are also growing at a much faster pace than the large supermarket operators because they can open smaller stores, quicker. The total discounters share of the market is between 10 and 12 percent. It is easier for the local discounters to open a lot of stores, starting from a very low base, compared to the big four supermarkets that arent opening that many stores, Ibbotson said.