date:Mar 17, 2014
e glory days of 5pc margins are disappearing.
Morrisons says the growing popularity of the discounters, Aldi and Lidl, is to blame for the downward pressure on margins. The German chains have focused on improving the quality and reputation of their food, while also opening small stores in convenient, neighbourhood locations. This has perfectly tapped into the demands of middle-class British consumers who have sought to control their spending amid a squeeze on earnings. The latest market share d