date:Mar 20, 2014
n the year-ago period, along with introductory trade funds to generate feature and display of the new items. General Mills also launched a Greek yogurt taste-off campaign, which included in-store sampling and a pop-up store in New York City where consumers tasted the Yoplait Greek products.
It is very taste-oriented advertising, and it is a lot of sampling, Mr. Powell said. We want to get these products in people's mouths because we know that they perform very, very well and people like them.