date:Mar 21, 2014
company has identified as its three underperforming brands of Healthy Choice, Orville Redenbachers and Chef Boyardee, which drove volume decline and top-line softness in the segment during ConAgras third quarter. A course correction retail strategy concentrates on four Ps: price, packaging, placement and promotion.
We have specific action plans under way to stabilize and improve performance through product and packaging changes, focused messaging and more impactful in-store initiatives, Mr. Ro