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General Mills’ baking unit ‘on trend’ with consumers
date:Mar 21, 2014
driving efficiencies across R.D., manufacturing and marketing.

These efficiencies, along with our market-leading positions, put our divisions profitability well above the company average, Ms. Simonds said. Dessert mixes and refrigerated dough enjoy high household penetration rates and people shop these categories nearly every month because baking is on trend. That is particularly true with growing consumer groups in the U.S. Millennials are a great demographic for us.

Ms. Simonds painted a pic

12/24 03:45