date:Mar 21, 2014
ture of a consumer environment where people are starting families and are showing a tendency to do more cooking and baking. Todays consumers are willing to try new things and are developing an interest in scratch baking, even if their definition of scratch includes the use of baking mixes to spark their creativity, she said.
Elsewhere, boomer households may be downsizing, but they still like baked goods, Ms. Simonds said.
They are looking for smaller package sizes, she said. We have introduced