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General Mills’ baking unit ‘on trend’ with consumers
date:Mar 21, 2014
a variety of small pouch baking mixes and five count packages of fresh dough to appeal to these consumers.

The growing Hispanic population also represents a great opportunity for the companys products, she said.

Hispanic moms like to bake for their families and it is a tradition to have bread with an evening meal, she explained. But refrigerated dough is not familiar to them. So in our advertising and packaging we are showing them how to use Pillsbury dough particularly biscuits to compleme

12/24 07:37