date:Mar 21, 2014
nt a meal. We are seeing increased household penetration for refrigerated baked goods among these consumers.
Ms. Simonds said retail sales for General Mills baking products business grew 4% in the third quarter of fiscal 2014 ended Feb. 23, as overall competitive price promotion led to a decline in retail sales for dessert mixes, but retail sales for refrigerated baked goods grew 6% and sales for Gold Medal flour were up 15% as the company sharpened its price points on the brand.
General Mills