date:Mar 21, 2014
success in the refrigerated baked goods segment may be traced to refrigerated dough, where the companys market share is 70% and growing, Ms. Simonds said. Leading the way are sweet rolls and biscuits.
We are showing consumers creative new ways to use our biscuit dough from crusts for single-serve pizzas to pockets for sloppy Joes, she said.
General Mills also is bringing new product innovation to the baking products category.
We launched Hersheys baking mixes and frostings earlier this year