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General Mills’ baking unit ‘on trend’ with consumers
date:Mar 21, 2014
ir diet, General Mills has addressed the trend head-on, despite encountering difficulties.

Formulating great tasting gluten-free baked goods is a challenge, but we are doing it, Ms. Simonds said. We launched our first Betty Crocker gluten-free dessert mixes back in 2010. In 2011 we introduced a gluten-free version of Bisquick baking mix and this year we added sugar cookies and rice flour to the Betty Crocker line, contributing to 23% retail sales growth for our gluten-free mixes so far this yea

12/24 07:37