date:Mar 21, 2014
low for reconciliation of this non-GAAP measure). Advertising and media expense was 3 percent below year-ago levels, while other consumer marketing spending was up 5 percent in the period. Adjusted segment operating profit was $690 million, 10 percent below prior-year results excluding the impact of Venezuela devaluation (please see Note 9 below). Third-quarter net earnings attributable to General Mills totaled $411 million and diluted earnings per share totaled 64 cents per share. Adjusted dilu