date:Jul 13, 2012
nk brands, such Rockstar and Monster, which have both launched morning-after formulations (Rockstar Recovery and Monster Rehab) in the last two years.
Schmidt and Euromonitor noted that global alcohol consumption rates were rising (beer up 6% globally between 2006 and 2011), and that was fueling interest in providing supplemental interventions to ease the after affects such as dehydration, fatigue, liver and other organ damage and impairment of mental capacity.
Combating over-indulgence
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