date:Mar 25, 2014
hlights the dynamics of the 2.4bn biscuits category in which more people are using their local stores for a weekly top-up.
The new regional team will drive distribution of Burtons core brands such as Maryland, Cadbury, Jammie Dodgers and Wagon Wheels, which convenience store shoppers are actively seeking and will develop a greater presence for these top-performing brands in emerging on the go/out of home markets.
Additional on-the-ground support will be provided by Reach, the field sales team