date:Mar 26, 2014
rly enjoyed by males; we believe the Big pies and pasties will attract new male consumers to the category.
This latest venture follows the successful launch of the Heinz chilled savoury pastries in 2013, also manufactured by Peters Food Service.
Peters marketing director Clare Morgan, said: The success of the Heinz slices and rolls range exceeded our expectations and distribution continues to grow.
The positioning of the Big brand made it the ideal next step in our Heinz licensing innovation