date:Mar 28, 2014
Discount supermarket chain Aldi maintains that it is committed to its 'Swap Save' marketing drive, despite advertising regulators in the UK banning one of their TV ads.
The ban followed a complaint by rival retailer Asda, who claimed that one of Aldi's broadcasted 'Swap Save' challenges was 'misleading'.
The TV advert in question, which can be viewed here, featured a woman claiming that she could save 45 a week by swapping her regular supermarket to Aldi.
Text then appeared on the screen w