date:Mar 28, 2014
Kelloggs is running its Grown-ups Go Free on-pack promotion again this year after seeing it deliver a 5% uplift in cereal sales during 2013.
Special promotional packs are giving away free adult entry worth up to 48 to more than 40 of the UKs top destinations.
Kelloggs has again teamed up with Merlin Entertainments, which operates attractions such as the Alton Towers Resort, Thorpe Park, Madame Tussauds and Legoland.
Last year, more than one million vouchers were redeemed.
Vouchers can be f