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Kraft challenged by 'healthier' macaroni and cheese brands
date:Mar 31, 2014
ome a new front in a running war in the $360 billion U.S. packaged food industry.

On one side stand established food companies like Kraft, which seem more focused on slashing costs than taking big risks on emerging trends. The challengers are more nimble upstarts catering to rapidly evolving consumer tastes by offering products in the fast-growing health and wellness category.

Even though individual companies by size are quite small, in aggregate they're more on trend with consumer demand and

12/25 11:34