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Kraft challenged by 'healthier' macaroni and cheese brands
date:Mar 31, 2014
pose a threat to Big Food over time, said Consumer Edge Research analyst Robert Dickerson.

Nestle SA's Gerber baby food division and General Mills Inc's Yoplait yogurt business may each offer a cautionary tale for Kraft. Both led their respective categories, but their market shares tumbled in recent years. In Gerber's case, it was the growing popularity of small organic baby-food brands. In Yoplait's, it was the arrival of Chobani Greek yogurt, which has more protein and a thick, creamy texture

12/25 13:21