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Kraft challenged by 'healthier' macaroni and cheese brands
date:Mar 31, 2014
than $18 billion last year, has said its macaroni and cheese business generates more than $500 million in annual sales. It also has an organic version, but distribution is limited.

Dollar sales for Kraft's macaroni and cheese last year rose more than 1 percent. But because the category grew at a faster rate than Kraft's sales growth, the company's share declined slightly, a spokesman said.

Kraft, which also sells Velveeta, Cheez Whiz and Jell-O, is tweaking some items with its more mainstream

12/25 19:02