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Kraft challenged by 'healthier' macaroni and cheese brands
date:Mar 31, 2014
e not marketing to the 1 percent.

IS 'BETTER FOR YOU' GOOD ENOUGH?

Some experts estimate that health and wellness brands account for roughly 10 percent of overall packaged food sales.

Organics and Greek yogurt fall into the category, as well as gluten-free products for special dietary needs.

A recent survey from consultancy AlixPartners showed that so-called superusers, defined as individuals who spend 40 percent or more of their budget in the health and wellness category, are most willing t

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