date:Mar 31, 2014
A major new product initiative from Flowers Foods, Inc. described as everyday artisan bread aimed at the millennial generation was previewed March 24 in a presentation by a top company executive in New York.
During an annual analyst day event at the New York Stock Exchange, Bradley K. Alexander described what he called a new concept and a new brand that will be targeted toward a younger generation. Mr. Alexander is president of Flowers Bakeries/D.S.D. Segment. As described, the brand will featu