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Flowers to relaunch Cobblestone brand targeted toward millennials
date:Mar 31, 2014
re a line of bread, buns and rolls; will be geared toward sandwich making; will feature distinctive packaging; and will use social media in different ways to connect with a new generation of consumers.

Dubbed Cobblestone Bread Co., the name is similar to Cobblestone Mill, which has been Flowers principal super premium brand for decades.

Prefacing his comments about Cobblestone Bread Co., Mr. Alexander said new product introductions have been and will remain important to Flowers business, empha

12/24 00:11