date:Mar 31, 2014
sizing the importance to the company of launches that are grounded in research gathered from focus groups and developing new products that fit with new trends and respond to different segments. The comments served as a backdrop for Mr. Alexanders discussion of millennials and Cobblestone Bread Co., the only new product introduction highlighted in his presentation.
He went on to note both how large the millennial generation has become and how important it is as a consumer segment.
Research show