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Hormel Q&A: Snack wraps REV up sales
date:Mar 31, 2014
n: Since our national launch in July 2013, Hormel REV wraps has exceeded our expectations. We are continuing to expand distribution and will have 16 items in market by this spring.

FBN: What consumer and flavor trends did Hormel leverage to develop this product?

Ms. Drennan: We found that consumers, teens in particular, depend on snacks to keep them fueled through the day. According to National Eating Trends 2012, snacking is now considered the fourth meal occasion and consistently part of a c

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