date:Mar 31, 2014
United Biscuits (UBUK) has announced the launch of a new modern look for go ahead! as part of its overarching brand strategy which was unveiled earlier this year.
Including a new logo and a new look for its packaging, the launch aims to ensure the brand is easy to recognise and quicker to find on-shelf to boost Healthier Biscuit sales for retailers.
Available from early April, the move will see the go ahead! logo contained within a green circle and will feature prominently on packs across the