date:Mar 31, 2014
range.
Each pack will be colour co-ordinated across ranges and flavours so shoppers will be able to quickly find their favourite go ahead! product on the fixture.
Sarah Heynen, marketing director of Sweet Biscuits at UBUK, said:
Healthier Biscuits is the biggest Biscuit segment accounting for over a fifth of all Biscuits sales, making it a very important part of a retailers fixture.
With its eye-catching new look, go ahead! will be sure to grab the shoppers attention and attract new and exis