date:Mar 31, 2014
ate their list at home and, when they enter the store, the mobile app uses location services to tell the customer in which aisle the items are located.
Cody said he also sees a lot of customers use mobiles while walking round stores to research products. Retailers have a massive amount of information on their websites, but its difficult to access in-store, he said. You need to encourage people to access your website, as opposed to Google.
For this reason, Tesco has been experimenting with new