date:Mar 31, 2014
technologies such as NFC and QR codes. One QR code campaign that directed customers to video content received 10,000 scans.
When something [technology] better comes along, dont ignore it give it a try, he said.
Cody said retailers should also not forget the potential of SMS as an additional channel. It amazes me how many retailers still forget to use SMS as a simple way to get simple cut-through direct to the customer.