date:Apr 01, 2014
, head of brand marketing, said:
The reformulation we have made to the Cadbury Dairy Milk ice cream, combined with the innovation of the packaging design will further enable us to build upon our success in the indulgence sector.
Increasingly we are finding that when consumers are looking to treat themselves they are looking for something a little more special.
We want to give consumers something to really get excited about! We are confident that the new product, with its crunchy swirl of milk