date:Apr 02, 2014
in helping shoppers to further engage with the brand and this partnership is a perfect fit for our proposition, especially as mums will be busy looking for family days out during the Easter period.
As this promotion is offering such fun, family-orientated prizes and is featured on a range that fits in with the lifestyle of busy families, were confident that it will be well received and will help drive penetration as well as incremental sales.