date:Apr 03, 2014
ure was chosen not only due to the flexibility that the Arkieva platform could offer, but also due to the prominent capacity to quickly tackle the aforementioned challenges in iterative steps. Such a rapid iterative delivery methodology enabled PepsiCo to quickly realize benefits with the successful interaction of people, processes, and tools.
Once data became available in Arkieva and the basics were set for removing promotional effects, Arkieva provided a baseline statistical forecast which en