date:Apr 03, 2014
Mini Babybel is hoping to tap into growing consumer demand for variety in cheese flavours this spring by launching a mixed pack.
The new variety net will contain 15 Mini Babybel cheeses: five of the Original flavour, plus five each of the brands Cheddar and Gouda variants.
Mini Babybel is the UKs No.1 cheese snack, with 24% value share.
Recent research by Green Light has revealed that parents want to offer a wider variety of flavours in their childrens lunchboxes, but still seek the reassuran